I. - General development guidelines.

1.

The overall goal for development is to encourage an attractive and compatible relationship of site improvements and architecture to properties within the designated EC-O corridors. Guidelines and development standards are not intended to stifle, but to promote innovative architecture or creative development practices, while minimizing incompatible and adverse visual impacts from the street or highway.

2.

Design guidelines for new and redevelopment activities may be established by the city for each designated entrance corridor. Upon adoption of the corridor master plan for a designated EC-O corridor, individual development shall provide for the design, massing, materials and colors of structures to be visually harmonious with the recommendations of the corridor master plan.

3.

Site development should be coordinated with and include corridor streetscape improvements included in the corridor master plan for the EC-O corridor. These may include decorative light fixtures, planters, retaining walls, pedestrian and bicycle paths, bicycle parking structures, trash receptacles and enclosures, vendor areas, and fences.