K. - Corridor signs.

1.

The purpose and intent of this section, in conjunction with the sign regulations of this ordinance, is to:

a.

Regulate the use of publicly visible displays or graphics for new and redevelopment projects within the EC-O corridor.

b.

Protect and enhance the character of the corridor streets and highways.

c.

Prevent diminishing property values within these areas.

d.

Safeguard the public use and nature of these arterial streets and highway.

e.

Minimize visual distractions to motorists along arterial highways.

2.

Site and building signage and graphics consistent with the recommendations of the adopted corridor master plan for each city entrance corridor shall be required for each individual project. The establishment of an integrated signage system for existing development within the district is strongly encouraged.

3.

Project signs shall be reviewed for materials, colors, shapes, sizes, and compatibility with architecture, letter style, graphic display, and establishment of unity of design for the development. Materials, colors, and shapes of proposed signs shall be compatible with the related buildings within a project.

4.

Size and proportions shall not be a dominant feature of the site and shall be judged by sizes and proportions of signs on adjacent and nearby properties that are compatible with city character.